Lollapalooza

Motion Designer Role

2023 Year

C3 Presents and Live Nation partnered with Someoddpilot to create a new Lollapalooza brand identity. The goal was to have a fresh take that would amplify a wide range of genres and welcome a diverse audience. Taking inspiration from the ‘90s, scanned paper textures and zine-like elements are used across the design system. There are also silhouettes of Chicago to create patterns and collages that celebrate its roots in the city.

As the Motion Designer, I wanted to keep the zine-like feel in the movement. I imagined if I had paper cutouts of each layer, how would I play with them? How would they be introduced to the scene? My goal was to create a motion system for the Lollapalooza team to mix and match stop-motion like elements with smooth, dynamic motion that would create a balance of old and new.

These abstract elements were introduced to add more playful textures. The movement of these are smooth, polished, and are continuously looping. This approach added a more modern and digital aspect to represent the longevity and future of Lollapalooza.

Each sub brand had its own color scheme and set of deliverables. Overall the team produced over 200 assets for each piece of Lollapalooza – all the way from the wristbands to the giant scrims playing live video feeds during the festival.

Thanks for taking the video Aliya <3